INTRODUCTION In recent years, digital marketing has emerged as a thriving career choice globally, including in Kenya. With the rapid growth of internet usage and the increasing adoption of digital platforms, businesses in Kenya are recognizing the need to establish a...
INTRODUCTION Facebook advertising has revolutionized the way businesses reach and engage their target audience. As we step into 2023, scaling Facebook ads has become a critical strategy for maximizing return on investment (ROI) and revenue growth. In this...
INTRODUCTION In today’s digital landscape, small businesses have immense opportunities to grow and thrive through strategic digital marketing efforts. However, avoiding common pitfalls is crucial to ensure success. In this comprehensive guide, we will discuss...
INTRODUCTION In today’s digital age, having a fully functional website is no longer a luxury but a necessity for small businesses in Kenya. A website serves as the virtual storefront, representing your brand online and acting as a powerful marketing tool. In...
INTRODUCTION Social media has become an integral part of our daily lives, with millions of people actively participating in various platforms. But what exactly is social media engagement? In simple terms, social media engagement refers to the level of interaction,...
