We help companies establish thought leadership and develop data-driven brand strategy
Brand strategy in nairobi kenya
A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.
ATTRACT MORE PROSPECTS
Gain more website traffic through content marketing, email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media marketing
Close More Sales
We empower you with new tools and data to help you close more of the leads.
Improved Loyalty and Customer Retention
Your brand works as a glue, binding customers to your brand so they stay with you, grow with you, and tell others about your brand. It helps you identify your best customers and to direct special efforts against them.
ATTRACT YOUR IDEAL CLIENTS
People connect with brands that share the same values. If your brand clearly represents your business, you’ll be more likely to attract the right people.
Convert More Leads
Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing through email, and compelling videos.
Greater Appeal and Differentiation
Buyers see more difference between your offering and those of your competitors and act in your favor. Your brand stands out in an engaging way in the “me-also” world of your industry and beats back your competitors.
credibility
Having an established and clear brand will make you look like an expert. If you appear to know what you’re talking about and come across as a professional, people will be more likely buy from you.
clear strategy for moving forward.
It will set the tone for everything you do. With a strong strategy in place, you can refer back to it and make sure that your products and services are in line with your brand’s mission and goals
How can we help your brand ?
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
- The images you convey
- The messages you deliver on your website, proposals and campaigns
- The way your employees interact with customers
- A customer’s opinion of you versus your competition
Testimonials
A growing Cardiovascular centre in Nairobi, Kenya that is experiencing steady month on month growth
Just in a year we've been with MM Digital Marketing ... we've generated 72% more leads at 55% lower acquisition costs.
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How We Improve Your Brand Strategy to Win Customers.
Target your customers with the right product
Identify customer pain points: Knowing the pain points help you to improve the loopholes and communicate with them in their preferred way.
Create customer loyalty
Consider implementing strategies to keep up customer loyalty and this will enable you to gain new customers than it is to retain existing customers which sometimes may not improve your business.
Personalize your messaging
This is one of the biggest marketing trends. Post sales, the other customer profiles that can be targeted are who can provide repeat sales, those who can share positive reviews and spread your message via social media
Audit your current branding and marketing strategy
Before planning your strategy, you have to know where you stand now. From the moment your company was made, you’ve already been building your brand. The first step to finding out what your company branding is to ask yourself: “What is the point of my business?”
Determine your business’ mission and vision
Your company’s mission and vision state what your company is now, and what it aims to be. They guide your company to make sure your actions and goals are all aligned and going in the right direction.
Identify and analyze your competitors
Your competitors are the other companies who can satisfy the needs of your target customers. The most obvious competitors are grouped into three categories: primary, secondary and tertiary competitors. Always be comprehensive when scoping out your competition. Check out their advertisements, social media e.t.c
Develop your brand identity
When customers think of your brand, a clear, distinct, and unique message should pop up in their head instantly. Your brand identity is that message. It’s a message formed by your brand’s name, logo, tone, tagline, and everything else you’ve put out for your audience.
Track and monitor your brand strategy
Once you have a brand strategy up and running, and you see it influencing your customers’ buying decisions, it’s essential to keep track and monitor the performance of your brand.
Be clear about your “why.”
Before promoting your products to your customers, you have to think about why you set up your business in the first place. The “why” of your company is the purpose of every action you take in your company.
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