Why Take This Course?

This short, intensive course is designed to help you run high-performing paid campaigns across all major digital platforms. Whether you're a beginner or want to improve your current ad strategy — this program gives you the tools, hands-on experience, and confidence to succeed.

Course Overview

Media buying is the backbone of successful digital advertising — and this course is your fast-track to becoming a confident, skilled media buyer across top platforms.

Over 5 power-packed days, you’ll gain practical knowledge on how to plan, execute, and optimize paid ad campaigns on Facebook, Instagram, LinkedIn, Twitter (X), and Google Ads. Whether you're promoting a brand, product, service, or content — this course equips you with the tools to drive real results.

By the end of the training, you’ll be able to:

Understand campaign structures and setup across all major platforms

Identify and target the right audiences with laser precision

Manage ad budgets efficiently for maximum ROI

Write compelling ad copy and creatives that convert

Track, analyze, and report on campaign performance using platform analytics

This course is designed for marketers, entrepreneurs, freelancers, and business owners who want to leverage digital advertising to scale faster and smarter.

No prior experience is required — just a passion to learn and grow!

Course Curriculum

  • Understanding media buying in digital marketing

  • Setting up Meta Business Manager

  • Campaign structure: Campaigns, Ad Sets & Ads

  • Choosing campaign objectives (Traffic, Engagement, Conversions)

  • Audience creation: Interest, Custom, and Lookalike Audiences

  • Ad creative formats (Image, Video, Carousel)

  • Budgeting & scheduling

  • Live practice: Launch your first ad

  • Introduction to LinkedIn Campaign Manager

  • Creating LinkedIn ads: Sponsored content, InMail, lead gen forms

  • LinkedIn targeting for B2B and professionals

  • Budgeting and bidding on LinkedIn

  • Overview of Twitter Ads platform

  • Creating promoted tweets and targeting Twitter audiences

  • Ad placement and content strategies for Twitter

  • Performance tracking basics

  • Introduction to Google Ads ecosystem

  • Creating your Google Ads account

  • Keyword research using Google tools

  • Writing compelling search ad copy

  • Setting up ad groups and extensions

  • Google Display Network overview

  • Creating banner/display ads with visuals

  • Placement targeting and bidding strategies

  • Running YouTube (Video) Ads on Google

  • Setting up Local Ads for local visibility

  • Understanding Shopping Ads for product-based businesses

  • Creating App Campaigns for mobile apps

  • Exploring Performance Max Campaigns: All-in-one automation

  • Measuring ad effectiveness with Google Ads dashboard

  • Building a full-funnel ad strategy

  • Understanding customer journey and ad placements

  • Conversion tracking setup (Pixel, UTM parameters, etc.)

  • Analyzing campaign performance (CTR, CPC, ROAS, etc.)

  • A/B testing for better results

  • Budget allocation across platforms

  • Campaign review session + final Q&A

  • Certification + Next steps in your media buying journey

Course Fee & Duration

    • Fee: Ksh 18,000/=

    • Duration: 5 Days

    • Delivery Mode: Live online or in-person

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