We help companies establish thought leadership and develop data-driven brand strategy
Content marketing in Nairobi, Kenya
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
How Content Management creates business value
Reduce marketing costs
Create a centralized digital asset management system across your entire organization to collaborate and engage through content. Content Management helps eliminate manual processes and content silos through omnichannel delivery, reducing overall operating costs by up to 30 percent.
Foster digital collaboration
Bring your remote workforce and digital ecosystem together with cloud content collaboration. Out-of-the-box integration with third-party repositories and applications allows teams to access consistent, omnichannel information so they can work seamlessly from anywhere.
Speed time to market
Develop and deploy sites using a visual interface with ready-to-use templates for accelerated delivery. Create content once and publish anywhere quickly with an API-first approach that separates content creation from content delivery.
Content that Hits The Sweet Spot
Content is the new “Advertisement”, and we’ve perfected the art of making quality content that spells business success.
The Content Mindset
Digital marketing thrives on exciting and relevant content. The traditional AIDA model has given way to the Five A’s.
What is “Good Content”
Content that weaves engaging (and useful) stories and narratives around your brand, your processes, or your people.
What to Say and How
Be honest. Give unbiased opinions and advice, even if it doesn’t lead to a sale. Focus only on the customer.
Where to Start
Your company profile is the best place to start. Gradually add FAQs, blogs, articles, short videos, DIYs, and guides.
Getting SEO Right
Leverage Google search engine’s power by adding web content that is optimized for attracting organic traffic.
Winning at Sales
Win leads and referrals by creating content that addresses FAQs and blindspots across the buyer’s journey.
Staying in Touch
Out of sight is out of mind. Use social media and email marketing to keep the conversations going.
Building Advocacy
Use relevant content across touchpoints to develop a sense of loyalty and turn buyers into brand advocates.
We're Here To Help!
Office
Westlands Commercial Centre, Ring Road Parklands Old block, 2nd Floor, Suite 1
Hours
M-S: 8am - 6pm
S: Closed
Call Us
+254710573708
+254797646443