Youtube Advertising
TURN VIEWS INTO CUSTOMERS
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Harness the potential of video to not only expand your reach online, but drive sales and leads for your business. With over 122 million active users per day, YouTube advertising provides a huge opportunity.
From skippable in-stream, bumper or short formats, YouTube can be a platform to help influence a customer’s journey with the right audience selection. Coupled with compelling video assets and creative story-telling, our YouTube specialists are here to guide and activate impactful campaigns.
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Why Do I Need
Youtube Advertising
As a Google-owned platform, YouTube offers a range of powerful targeting features, including in-market, affinity, and remarketing. These features allow you to reach your target audience with precision, making your ad campaigns more effective. Additionally, YouTube offers various video advertising formats and campaign settings, including cost per view (CPV) options.
By partnering with a dedicated YouTube advertising agency like MM Digital Marketing, you can leverage our expertise and resources to create and run successful campaigns that deliver excellent ROI. Our team of experts strives to understand your business goals, target audience, and overall marketing strategy to develop custom campaigns that are tailored to your unique needs.
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Youtube Advertising
Services
Acknowledging the immense scope of YouTube video advertising in amplifying brand visibility, audience interaction, and sales, we embrace its boundless potential. As Google Partners, we utilise our industry knowledge and cutting-edge technology to provide you with top-notch YouTube video services. We optimise your campaigns in real-time to ensure that they are efficient, brand-safe, and goal-oriented.
With a diverse range of YouTube ad formats available, video advertising can support your brand’s growth journey at every turn.
Bumper Ads
Bumper ads are 6-second video ad format that help build brand awareness by delivering a short but memorable message. With the lowest CPM among all in-stream video formats, Bumper ads are perfect for advertisers looking for broad reach and cost-effectiveness. They are particularly suited for mobile devices.
Trueview For Search Ads
TrueView offers 4 ad formats, each with a unique marketing objective. All formats are skippable and in-stream, giving users the option to engage with the video content. TrueView for Reach adverts, purchased on target CPM, aim to drive awareness and broaden your target audience.
Non-Skippable Ads
Non-skippable ads on YouTube and Google Video Partners are a great option to increase brand awareness and reach your audience through a 15-20 second in-stream video. These ads are similar to TV commercials and can be bought through auctions and reservations, which offer more flexible options.
Video Masthead Ads
Video Masthead is an impactful ad format that appears on the YouTube homepage and home feed across all devices. Video Masthead is ideal for advertisers who want to reach a large audience quickly, create awareness for a new product or service, or gain high-impact placement for increased visibility.
Outstream Video Ads
Outstream video ads are a mobile-first advertising solution designed to reach potential customers on partner sites and apps. The ads are auto-played on mute, giving users the option to unmute and interact with them. They offer an efficient and effective way to engage mobile users with your brand.
TRUEVIEW IN-STREAM ADS
TrueView in-stream is a YouTube ad format that optimises for views rather than impressions. It’s available on both desktop and mobile devices, and you’re only charged when someone watches at least 30 seconds of the ad or takes a desired action.
TRUEVIEW DISCOVERY ADS
TrueView Discovery ads are designed to show up as promoted videos on the YouTube homepage, watch feed, and search results. The goal is to drive consideration, but viewers must click on the ad to watch it. These ads are ideal for targeting customers who are actively seeking out information about products or services.
TRUEVIEW FOR ACTION
TrueView for Action is a type of skippable in-stream ad that aims to drive website actions. Available on YouTube and Google Video Partners, it is perfect for advertisers who want to achieve website actions such as purchases or clicks and leverage the power of video combined with Google’s automated bidding strategy.
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What is youtube advertising and how does it work?
What are the key benefits of Youtube Advertsing
Why partner with a youtube advertising agency?
Partnering with a YouTube ads management agency can provide expert knowledge and experience to create and execute effective advertising campaigns. With extensive experience in audience targeting, ad formats, and bidding strategies, agencies can optimise campaigns for maximum ROI. This can save businesses valuable time and resources, while also producing better results than an in-house team could achieve. Additionally, YouTube ads management agencies stay up-to-date with the latest trends and updates to ensure that campaigns are always at the forefront of industry best practices.