Social Media Marketing Mastery: Build Influence & Drive Engagement
Master the art of building brand presence, creating engaging content, and managing online communities across platforms like Facebook, Instagram, LinkedIn, and Twitter. In this 10-day hands-on course, you’ll learn how to craft winning social media strategies, produce impactful content, engage your audience, and measure performance with real analytics. Perfect for beginners and small business owners looking to grow online.

Course Overview
Social media has become one of the most powerful tools for brands, entrepreneurs, and professionals to connect with their audiences, drive sales, and build lasting relationships. This 10-day intensive course is designed to equip you with practical skills in strategy development, content creation, community engagement, and performance tracking.
Whether you're a complete beginner, a small business owner, or someone looking to sharpen their digital skills — this course is your launchpad into the world of social media marketing.
By the end of the course, you'll be able to:
Develop and implement effective social media strategies
Create engaging content tailored for different platforms
Build and manage active online communities
Analyze social media performance and improve ROI
No prior experience required. Just your passion and creativity!
What You’ll Learn
Introduction to Social Media Marketing
- What is Social Media Marketing (SMM)?
Platforms overview: Facebook, Instagram, LinkedIn, Twitter, TikTok
Importance of brand voice & digital presence
Trends shaping social media in 2025
Understanding Your Audience & Goal Setting
- Creating customer personas
Understanding audience behavior on different platforms
Setting SMART social media goals
Introduction to sales funnels in social media
Social Media Strategy Development
- Steps to build a winning strategy
Channel selection: Where should your brand be?
Competitor analysis
Planning campaigns around business objectives
Content Creation – Strategy & Planning
- Types of content: Static, Reels, Stories, Carousels, Live
Brand messaging and tone
Content pillars and categories
Tools for planning and brainstorming content
Visual Content Creation & Design Tools
- Creating content using Canva, CapCut, Adobe Express
Tips for mobile-first design
Crafting scroll-stopping visuals
Video content basics for Reels and TikTok
Writing Captions & Copy That Converts
- How to write engaging captions
Call-to-action strategies
Hashtag research and usage
Caption templates for sales, engagement & education
Scheduling & Content Calendars
- Creating a 30-day content calendar
Best times to post
Using scheduling tools (Meta Suite, Buffer, Later)
Cross-posting strategies and automation
Community Management
- Building and nurturing a loyal community
How to respond to comments, DMs, and mentions professionally
Managing negative feedback and crisis communication
Growing followers organically
Social Media Analytics & Performance Tracking
- Understanding platform insights (Meta, LinkedIn, Twitter)
Key metrics: Reach, Impressions, Engagement Rate, CTR
Tools for deeper analytics
Reporting templates and how to use insights to improve results
Strategy Presentation & Final Review
- Creating your own social media strategy from scratch
Presenting your plan (individually or in groups)
Feedback, discussion & refinement
Certification + Resource access
Course Fee & Duration
Fee: Ksh 15,000
Duration: 10 Days
Mode: Online (Live or Self-paced) / In-Person (optional)
Certificate Provided