Social Media Marketing Mastery: Build Influence & Drive Engagement

Master the art of building brand presence, creating engaging content, and managing online communities across platforms like Facebook, Instagram, LinkedIn, and Twitter. In this 10-day hands-on course, you’ll learn how to craft winning social media strategies, produce impactful content, engage your audience, and measure performance with real analytics. Perfect for beginners and small business owners looking to grow online.

Course Overview

Social media has become one of the most powerful tools for brands, entrepreneurs, and professionals to connect with their audiences, drive sales, and build lasting relationships. This 10-day intensive course is designed to equip you with practical skills in strategy development, content creation, community engagement, and performance tracking.

Whether you're a complete beginner, a small business owner, or someone looking to sharpen their digital skills — this course is your launchpad into the world of social media marketing.

By the end of the course, you'll be able to:

  • Develop and implement effective social media strategies

  • Create engaging content tailored for different platforms

  • Build and manage active online communities

  • Analyze social media performance and improve ROI

No prior experience required. Just your passion and creativity!

What You’ll Learn

  • What is Social Media Marketing (SMM)?

  • Platforms overview: Facebook, Instagram, LinkedIn, Twitter, TikTok

  • Importance of brand voice & digital presence

  • Trends shaping social media in 2025

  • Creating customer personas

  • Understanding audience behavior on different platforms

  • Setting SMART social media goals

  • Introduction to sales funnels in social media

  • Steps to build a winning strategy

  • Channel selection: Where should your brand be?

  • Competitor analysis

  • Planning campaigns around business objectives

  • Types of content: Static, Reels, Stories, Carousels, Live

  • Brand messaging and tone

  • Content pillars and categories

  • Tools for planning and brainstorming content

  • Creating content using Canva, CapCut, Adobe Express

  • Tips for mobile-first design

  • Crafting scroll-stopping visuals

  • Video content basics for Reels and TikTok

  • How to write engaging captions

  • Call-to-action strategies

  • Hashtag research and usage

  • Caption templates for sales, engagement & education

  • Creating a 30-day content calendar

  • Best times to post

  • Using scheduling tools (Meta Suite, Buffer, Later)

  • Cross-posting strategies and automation

  • Building and nurturing a loyal community

  • How to respond to comments, DMs, and mentions professionally

  • Managing negative feedback and crisis communication

  • Growing followers organically

  • Understanding platform insights (Meta, LinkedIn, Twitter)

  • Key metrics: Reach, Impressions, Engagement Rate, CTR

  • Tools for deeper analytics

  • Reporting templates and how to use insights to improve results

  • Creating your own social media strategy from scratch

  • Presenting your plan (individually or in groups)

  • Feedback, discussion & refinement

  • Certification + Resource access

Course Fee & Duration

Fee: Ksh 15,000
Duration: 10 Days
Mode: Online (Live or Self-paced) / In-Person (optional)

Certificate Provided

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