Shopify Web Design Built To Convert And Scale
Shopify is the world's most-loved commerce platform — but a template alone won't win you customers. We design and build custom Shopify and Shopify Plus stores that combine premium brand storytelling with ruthless conversion engineering.
MM Digital Marketing Kenya is a Shopify Partner and Shopify Plus specialist headquartered in Nairobi, building stores for ambitious brands across Kenya, Africa, the US, UK, EU, Middle East and Australia.
Whether you're launching your first Shopify store, replatforming from WooCommerce or Magento, or upgrading to Shopify Plus and Hydrogen, our senior designers and engineers deliver stores engineered for speed, SEO and lifetime value.
- Custom Liquid & Hydrogen builds
- Shopify Plus & Checkout Extensibility
- Core Web Vitals ‘Good' on mobile
- M-Pesa, Stripe & global payments
- Klaviyo, Gorgias & CRM integrations
- Zero-downtime replatform migrations
- SEO baked in from launch
- Post-launch CRO & optimisation
Get your custom growth plan
We just need a little info to get started.
Design a Shopify store that outperforms your category.
Shopify's real power is unlocked when brand, UX, speed, SEO and CRO are engineered together. That's what separates a store that survives from one that scales.
Every design decision — from hero storytelling and PDP layout to filter logic and post-purchase upsells — is engineered to lift conversion rate, AOV and repeat-purchase frequency.
Full Shopify web design stack from brand to checkout.
Every engagement covers strategy, UX, visual design, custom Liquid engineering, apps, integrations, SEO, CRO and post-launch support.
Bespoke Liquid theme development tuned to your brand system, product taxonomy and buying flow — not a rebadged template.
Enterprise Shopify Plus builds with Checkout Extensibility, Shopify Functions, custom apps, multi-store architecture and B2B experiences.
Blazing-fast headless storefronts on Hydrogen or Next.js Commerce using the Shopify Storefront API.
UX architecture, PDP layout, filter design, cart and checkout flow engineered around conversion rate — not just aesthetics.
Private and public Shopify apps for bespoke merchandising, subscription, wholesale, quiz-funnel and integration needs.
M-Pesa (Daraja / Safaricom), Pesapal, Flutterwave, IntaSend, Stripe, PayPal, Klarna, Apple Pay and Shopify Payments integrations.
Klaviyo email/SMS, Gorgias helpdesk, HubSpot, Salesforce, NetSuite and ERP integrations engineered for revenue and retention.
Zero-downtime migrations from WooCommerce, Magento, BigCommerce and Wix — with 301s, SEO preservation and full data migration.
A senior-led, 6-step Shopify build process.
Every Shopify project follows a transparent, fixed-timeline roadmap.
Buyer research, competitor benchmarking, Shopify tier recommendation, feature scoping and conversion strategy.
Information architecture, PDP layout, filter logic, cart and checkout flow — signed off before design.
Brand-led visual design across every template — homepage, PDP, collection, cart, checkout, account and post-purchase.
Custom Liquid theme, apps, Klaviyo, payment, shipping, tax and ERP integrations — with staging environment and public build tracker.
Cross-browser and cross-device QA, 301 redirect mapping, DNS cutover and zero-downtime launch.
Post-launch CRO experiments, monthly performance reviews and roadmap updates.
KPIs tied to Shopify revenue and LTV.
- Conversion rate (site & PDP)
- Add-to-cart & checkout rate
- Average order value (AOV)
- Cart abandonment rate
- Core Web Vitals (LCP, INP, CLS)
- Mobile bounce rate
- Repeat purchase rate
- Customer lifetime value (LTV)
- Site search conversion
- Post-purchase upsell rate
- App speed & bloat index
- Live Looker Studio dashboard
Shopify stores for brands with ambition.
From Kenyan DTC brands to US and UK Shopify Plus retailers, we build stores designed to scale.
Editorial-led Shopify stores for fashion, beauty and lifestyle DTC brands with rich merchandising and content.
High-ticket, considered-purchase Shopify stores with rich media, financing and long-form PDPs.
Occasion-driven Shopify stores with delivery calendars, local-area logic and gifting flows.
Subscription-first Shopify stores with quiz funnels, Klaviyo automation and compliance workflows.
Multi-tier pricing, quote-request flows, net-terms integrations and B2B account experiences on Shopify Plus.
Multi-country, multi-currency and multi-language Shopify Plus builds for global expansion.
Shopify stores people love to buy from.
A snapshot of Shopify and Shopify Plus stores we've designed and built.
Shopify web design FAQs.
Answers to the searches customers most often type into Google, ChatGPT, Gemini and Perplexity when researching this service.
- Shopify web design is the discipline of designing and building custom Shopify and Shopify Plus stores that combine premium brand storytelling with conversion-focused UX. It goes far beyond installing a theme — it's about tailored Liquid templates, custom apps, checkout extensibility and end-to-end brand experiences that turn visitors into loyal customers.
Results speak. So do our clients.
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
Let's design your next high-converting Shopify store.
Book a free 30-minute Shopify web design consultation with our senior team. We'll review your requirements, recommend the right Shopify tier and share a fixed-scope proposal within 48 hours.