Shopify SEO That Ranks Products, Not Just Homepages
Shopify is a brilliant platform — but it has well-known SEO gotchas that quietly cap your rankings. Our Shopify SEO service is engineered specifically to fix them.
MM Digital Marketing Kenya is an award-winning Shopify SEO agency headquartered in Nairobi, trusted by Shopify and Shopify Plus stores across Kenya, Africa, the US, UK, EU, Middle East and Australia.
Whether you're launching a new Shopify store or scaling a mature Shopify Plus catalogue into new markets, our senior specialists engineer a strategy that lifts organic revenue every single month.
- Top-3 rankings on buyer keywords
- Duplicate collection URLs fixed
- Product & Review schema deployed
- Core Web Vitals ‘Good' on mobile
- Liquid & app bloat optimised
- Hreflang for international stores
- AI Overview visibility
- Zero-downtime replatform migrations
Get your custom growth plan
We just need a little info to get started.
Fix Shopify's SEO quirks and outrank bigger stores.
Shopify's default settings quietly leak SEO equity — duplicate product URLs, forced /collections/ prefixes, unmanaged canonicals, robots.txt limits and slow apps. A generalist SEO agency misses these; a Shopify SEO specialist fixes them systematically.
That's the difference between ranking on page 2 and owning the top 3 positions for high-intent buyer keywords in your category.
Full Shopify SEO stack from Liquid to AI Overviews.
Every engagement covers technical, on-page, content, off-page and AI-search — engineered for Shopify's platform.
Deep crawl of every Shopify quirk — duplicate URLs, canonicals, robots.txt, sitemap, JS rendering, Liquid bloat, Core Web Vitals and app performance.
Rewrite titles, meta, H1s, body copy, alt text, internal links and schema on every revenue-critical product page.
Collection content, internal linking, faceted-nav strategy and canonical rules that turn collections into keyword rankings.
Product, Offer, AggregateRating, Review, BreadcrumbList, FAQ and Organization schema deployed via metafields and Liquid.
Buying guides, category editorials, gift guides and comparison content that capture research-stage buyers.
Hreflang, multi-currency SEO, expansion-store architecture and enterprise-scale international SEO for Shopify Plus brands.
SEO for headless commerce stores on Hydrogen, Next.js Commerce and custom stacks — with pre-rendering, structured data and speed engineering.
Editorial placements, product reviews and journalist outreach that build durable topical authority for your Shopify store.
A senior-led, 6-step Shopify SEO process.
Every Shopify store follows a transparent, revenue-focused roadmap.
Full technical crawl focused on Shopify-specific issues, competitor gap analysis and revenue-opportunity sizing.
Duplicate URL cleanup, canonicals, robots.txt, sitemap, schema, image compression and app audit.
Rewrite the 20% of pages that drive 80% of organic revenue potential — with buyer-language copy and rich schema.
Publish blog and editorial content that captures top-of-funnel searchers and funnels them into product pages.
Digital PR, editorial placements and unlinked-mention recovery to build durable Shopify store authority.
Live Looker Studio dashboard tied to organic revenue and quarterly roadmap updates.
KPIs tied to Shopify revenue — not vanity traffic.
- Organic revenue & AOV
- Non-brand organic sessions
- Product & collection keyword ranks
- Google Shopping visibility
- AI Overview citations
- Core Web Vitals (LCP, INP, CLS)
- Indexation & crawl health
- Referring domains & authority
- Conversion rate by landing page
- Customer LTV from SEO
- Return on SEO investment
- Live Looker Studio dashboard
Shopify SEO for DTC and Shopify Plus brands.
From Nairobi DTC brands to US and UK Shopify Plus stores, we scale organic revenue for ambitious retailers.
Category-first Shopify SEO for fashion, beauty and lifestyle DTC brands scaling across Kenya, the US, UK and EU.
Local + national Shopify SEO for gifting brands — occasion content, local rankings and Merchant feed hygiene.
High-ticket Shopify SEO with rich media, comparison content and long-form PDP copy.
EEAT-first Shopify SEO for regulated categories — expert authorship and medical review workflows.
Long-tail commercial SEO, gated content and quote-request funnels for B2B Shopify Plus stores.
Multi-country, multi-currency, hreflang Shopify Plus SEO for stores expanding into new geographies.
Shopify stores ranking & selling.
A snapshot of Shopify and Shopify Plus SEO programmes we've delivered.
Shopify SEO FAQs.
Answers to the searches customers most often type into Google, ChatGPT, Gemini and Perplexity when researching this service.
- Shopify SEO is the practice of optimising a Shopify or Shopify Plus store — product pages, collections, blog, technical settings, navigation and speed — so it ranks on Google and AI search engines for high-intent buyer keywords. It combines technical SEO, on-page optimisation, content and link building specifically tailored to Shopify's platform quirks.
Results speak. So do our clients.
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
Let's engineer your Shopify SEO edge.
Book a free 30-minute Shopify SEO audit with our senior team. We'll benchmark your store, identify quick wins and share a fixed-scope proposal within 48 hours — for Kenyan and global Shopify stores.