Performance Max Campaigns That Scale ROAS With Google's AI
Performance Max is Google's most powerful campaign type — a single AI-driven engine that serves ads across every Google surface. Done right, it becomes the most profitable line in your ad account. Done wrong, it silently burns budget.
MM Digital Marketing Kenya are certified PMax specialists managing Performance Max for e-commerce, DTC, SaaS, lead-gen and service brands across Kenya, the US, UK, EU, GCC and Australia.
We design PMax accounts around asset-group strategy, feed quality, audience signals and creative diversity — the four levers Google's algorithm actually rewards.
- Google-certified PMax specialists
- Feed & Merchant Center mastery
- Asset-group segmentation strategy
- Search-shielding & brand exclusions
- AI-powered creative production
- Server-side conversion tracking
- Live Looker Studio dashboards
- E-commerce & lead-gen expertise
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One campaign. Every Google surface.
PMax replaces up to six older Google campaign types with a single AI-driven engine — automatically deciding whether to serve on Search, Shopping, YouTube, Display, Gmail, Discover or Maps in real time.
For advertisers with clean data and diverse creative, PMax consistently delivers higher conversion volume at lower blended CPA than legacy campaigns. For advertisers without, it burns money invisibly. The difference is expertise, not luck.
Full-stack Performance Max management.
Account architecture built around margin tiers, product categories, audience intent and geographies — not one giant campaign.
Full product feed cleanup, GTIN accuracy, feed labels, custom labels and supplemental feeds — because feed quality is 60% of PMax performance.
Segmented asset groups with the diverse headlines, descriptions, images, logos, videos and Shorts PMax needs to explore inventory.
Custom segments, customer lists, in-market and detailed demographics used as signals — accelerating learning without restricting reach.
Exact-match Search shielding, brand exclusions and account-level negatives to stop PMax cannibalising cheaper Search or brand traffic.
Enhanced conversions, server-side tracking, value-based bidding and offline conversion import for revenue-optimised bidding.
In-house AI-augmented production of the multi-format asset libraries PMax needs — updated monthly to fight fatigue.
Asset performance, placement mining, search-term insights, geo-performance and channel contribution reporting in Looker Studio.
A PMax-first, signals-strong process.
We audit your feed, tracking, existing PMax campaigns and Merchant Center — then design an asset-group and account structure roadmap.
We clean and enrich the product feed, install enhanced conversions and server-side tracking, and import offline conversions where relevant.
Our team produces multi-format asset libraries — headlines, descriptions, images, videos, Shorts — across each asset group.
We launch PMax with tight guardrails, seed audience signals and hit conversion thresholds needed to exit learning cleanly.
Weekly asset upgrades, feed refinement, budget expansion and geo-scaling — plus quarterly account restructures as the account grows.
Metrics that tie PMax to revenue.
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
- Blended vs new-customer ROAS
- Asset group performance
- Asset ratings (Best/Good/Low)
- Feed quality score
- Search-term insights
- Placement performance
- Incremental vs cannibalised conversions
- Impression share by channel
- Offline conversion import
- Live Looker Studio dashboard
PMax accounts for scale-hungry brands.
Shopify, WooCommerce and custom-store brands scaling PMax Shopping alongside Search and Meta.
Retailers with online and physical stores using PMax for store visits, calls and online sales in one campaign.
Service brands using PMax Lead Gen with value-based bidding and offline conversion import for pipeline-optimised ROAS.
PMax campaigns tuned for trial-to-paid conversion and LTV-weighted bidding.
Hotels, resorts and tour operators using PMax for direct bookings and international traveller acquisition.
Multi-country PMax rollouts with market-specific feeds, creative and currency management.
PMax campaigns that actually scaled.
A snapshot of Performance Max campaigns we've run for e-commerce, fashion and professional services clients.
Performance Max FAQs.
Answers to the searches customers most often type into Google, ChatGPT, Gemini and Perplexity when researching this service.
- Performance Max (PMax) is Google's AI-powered campaign type that automatically serves ads across Google Search, Display Network, YouTube, Gmail, Discover, Google Maps and Shopping from a single campaign. Google's machine learning combines your asset groups, audience signals and conversion goals to optimise bids, placements and creative combinations in real time — for maximum conversions or revenue.
Results speak. So do our clients.
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
Let's unlock Google's most powerful campaign type.
Book a free 30-minute Performance Max audit with our senior PPC team. We'll review your feed, tracking and asset library, share quick wins and send a fixed-scope proposal within 48 hours.