Google Merchant Marketing That Puts Every Product In Front Of Buyers
Google Merchant Center is the backbone of every profitable Google Shopping and Performance Max programme — and it's also where most e-commerce brands quietly leak revenue through disapproved products, weak titles and untested feed segmentation.
MM Digital Marketing Kenya is a Google-certified agency headquartered in Nairobi, managing Merchant Center feeds and Shopping campaigns for stores across Kenya, Africa, the US, UK, EU, Middle East and Australia.
Whether you're setting up Merchant Center for the first time, recovering from a suspension or scaling a mature Shopping programme, our senior specialists engineer feed-first strategies that maximise product visibility and profitable ROAS.
- Merchant Center setup & verification
- Feed engineering & optimisation
- Disapproval & suspension recovery
- Google Shopping & Performance Max
- Free product listings enabled
- Multi-country Merchant Centers
- Product schema & GTIN cleanup
- Live feed-health dashboard
Get your custom growth plan
We just need a little info to get started.
Own every product surface Google shows shoppers.
Google isn't just search anymore — it's Shopping, Images, YouTube, Discover, Gmail, Maps and AI Overviews. Every one of those surfaces is powered by Merchant Center. If your feed is weak, you're invisible.
A properly engineered Merchant Center unlocks paid Shopping, Performance Max, free listings, YouTube Shopping and AI product carousels — often multiplying your addressable audience without a single extra ad shilling.
Full Merchant Center management from feed to Performance Max.
Every engagement covers setup, feed optimisation, campaigns, compliance and reporting.
Full Merchant Center account setup, identity verification, website claim, tax and shipping configuration and platform integration.
Rewrite product titles, descriptions, images, GTINs, categories, custom labels and attributes for maximum relevance and CTR.
Forensic audits and re-review submissions for misrepresentation, policy, GTIN, image and identity suspensions.
Standard Shopping campaigns with tight query control, feed segmentation and margin-aware bidding.
AI-driven cross-channel campaigns using your feed and creative — with strict asset-group discipline to protect margin.
Enable and optimise free listings across Shopping, Search, Images, YouTube and Discover for incremental unpaid revenue.
Product, Offer, AggregateRating and Review schema aligned with Merchant feed for maximum eligibility.
Country-specific feeds, currencies, tax, shipping and localised titles for international Shopping campaigns.
A senior-led, 5-step Merchant Center process.
Every Merchant Center engagement follows a transparent, revenue-focused roadmap.
Full audit of Merchant Center health, feed quality, disapprovals, policy risks and Shopping performance.
Resolve disapprovals, fix identity/verification issues, clean GTINs, tax and shipping settings.
Rewrite titles, descriptions, images and custom labels — the highest-ROI Shopping lever.
Shopping + PMax campaign build with feed segmentation and margin-aware bidding.
Weekly optimisation, feed monitoring and monthly Looker Studio reviews tied to revenue.
KPIs tied to product visibility and profit.
- Impressions by product & category
- Click-through rate (CTR)
- Cost per click (CPC)
- Return on ad spend (ROAS)
- Feed disapproval count
- Policy & suspension health
- Free-listing impressions
- Shopping tab visibility
- AI Overview product citations
- Country & currency performance
- Best-seller vs long-tail ROAS
- Live Looker Studio dashboard
Google Merchant marketing for product-led brands.
From Kenyan DTC brands to global Shopify Plus retailers, we engineer Merchant Center programmes for ambitious stores.
Feed-first Shopping and PMax for fashion, beauty and lifestyle DTC brands.
Rich-image feeds and comparison-friendly titles for high-ticket home and furniture brands.
Occasion-based feeds and local inventory ads for gifting and delivery brands.
Compliance-safe Merchant Center setup for regulated categories with strict policy management.
GTIN, brand and category-precise feeds for competitive electronics categories.
Custom-label segmented feeds for B2B and wholesale eCommerce brands with tiered pricing.
Merchant feeds that actually pay back.
A snapshot of Merchant Center and Shopping programmes we've run for online stores.
Google Merchant Center FAQs.
Answers to the searches customers most often type into Google, ChatGPT, Gemini and Perplexity when researching this service.
- Google Merchant Store marketing is the specialist practice of setting up, optimising and running Google Merchant Center feeds and product-based advertising across Google Search, Shopping, YouTube, Discover, Gmail and Maps. It combines feed engineering, Shopping Ads, Performance Max, product schema and free product listings to maximise product visibility and profitable sales.
Results speak. So do our clients.
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
Let's engineer your Merchant Center edge.
Book a free 30-minute Merchant Center audit with our senior team. We'll review your feed, disapprovals and Shopping campaigns — then share a fixed-scope proposal within 48 hours.