Nairobi-based digital marketing agency serving Kenya, Africa & global markets.
eCommerce PPC That Scales ROAS — Not Just Ad Spend
Paid media is the fastest lever for e-commerce growth — but only when campaigns are managed by specialists who obsess over feed hygiene, ROAS and margin, not just clicks and impressions.
MM Digital Marketing Kenya is a Google Partner and Meta Business Partner agency running eCommerce PPC for Shopify, WooCommerce, Magento and headless stores across Kenya, the US, UK, EU, Middle East and Australia.
Whether you're launching your first Shopping campaign or scaling an 8-figure paid programme, our senior PPC specialists engineer feed-first, ROAS-focused campaigns that compound revenue month after month.
- Feed-first campaign architecture
- Google Shopping & Performance Max
- Meta, TikTok & Pinterest ads
- Dynamic remarketing & abandoned cart
- Server-side tracking (iOS 14+ safe)
- Live Looker Studio ROAS dashboard
- Landing page CRO included
- Transparent, senior-led management
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Buy attention at the moment of purchase intent.
Every day, millions of buyers search Google, scroll Instagram, browse TikTok and compare on Pinterest. eCommerce PPC puts your products in front of them the moment they're ready to buy.
Unlike broad-brand advertising, every shilling is measurable. We know exactly which product, keyword, audience and creative delivered every sale — and we double down on what's profitable.
Full-funnel eCommerce PPC from feed to conversion.
Every engagement includes strategy, feed optimisation, campaign build, launch, weekly optimisation and reporting.
Standard Shopping campaigns with tight query-level control, feed segmentation and margin-aware bidding — the workhorse of profitable eCommerce PPC.
AI-driven cross-channel campaigns using your product feed + creative assets — with strict feed segmentation and asset-group discipline to protect margin.
Facebook and Instagram catalogue ads, advantage+ shopping campaigns, dynamic remarketing and creative-led prospecting for DTC brands.
Full-funnel TikTok Ads including Video Shopping Ads, Product Sales Ads, Spark Ads and creator-led paid partnerships.
Visual-first paid campaigns for fashion, beauty, home, food and lifestyle brands where discovery-driven audiences convert well.
Product-level remarketing that follows warm buyers across Google, Meta, TikTok and Pinterest with the exact products they viewed.
iOS 14+ safe tracking with Google Enhanced Conversions, Meta CAPI, server-side GTM and offline conversion import for durable attribution.
High-converting landing pages built in-house, A/B tested against your existing pages and continuously optimised for lower CPA and higher AOV.
A senior-led, 5-step eCommerce PPC process.
Every account follows a clear, transparent process.
Merchant Center clean-up, feed optimisation, tracking audit and account architecture design before scaling spend.
Shopping + PMax + Meta + TikTok campaign structure engineered around margin and buying stage, not platform defaults.
Campaigns launch with tight budget guardrails while machine-learning algorithms reach learning-phase completion.
Weekly bid, feed, audience, creative and landing-page optimisations — plus creative refreshes to fight fatigue.
Once ROAS targets are hit, we scale spend, expand geographies and share a monthly Looker Studio review tied to revenue.
KPIs tied to margin — not vanity ROAS.
- Blended & platform ROAS
- Cost per acquisition (CPA)
- Contribution margin after ads (cMER)
- Average order value (AOV)
- Conversion rate by campaign
- First-order vs repeat ROAS
- Customer lifetime value (LTV)
- iOS 14+ attribution accuracy
- Feed disapproval & policy health
- Creative fatigue index
- Assisted revenue by channel
- Live Looker Studio dashboard
eCommerce PPC for DTC, retail and B2B eCommerce.
From Kenyan DTC brands to US and UK Shopify Plus stores, we scale paid revenue for ambitious online retailers.
Meta, TikTok and Pinterest-led paid programmes for fashion and beauty brands across Kenya, the US, UK and EU.
Google Shopping + PMax + Meta for high-ticket home and furniture brands with long consideration cycles.
Local + national campaigns for flowers, gifting and food delivery with occasion-based creative and geo-targeting.
Compliance-safe paid campaigns for regulated categories with strict landing-page and creative review workflows.
Feed-first PPC for competitive electronics categories with tight margin controls and query-level negatives.
Long-consideration paid campaigns for B2B marketplaces with quote-request funnels and multi-touch attribution.
Paid campaigns that pay back — every month.
A snapshot of Google Shopping, Performance Max, Meta and TikTok programmes we've run for online stores.
eCommerce PPC FAQs.
Answers to the searches customers most often type into Google, ChatGPT, Gemini and Perplexity when researching this service.
- eCommerce PPC management is the specialist practice of planning, launching, optimising and scaling paid advertising campaigns for online stores — including Google Shopping, Performance Max, Search, Display, Meta Ads, TikTok Ads, Pinterest Ads and retargeting. It's engineered around one metric that matters: profitable return on ad spend (ROAS).
Results speak. So do our clients.
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
"MM transformed our paid social. We hit a 5x ROAS in the first quarter and built a real community in the process. Truly the best digital marketing team in Nairobi."
"Their AI automation cut our lead response time from hours to seconds. Sharp, creative, obsessed with outcomes. Highly recommend for any serious business."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"Best decision we made for our brand. Their creative production is world-class and the strategy sessions gave us clarity we've been missing for years."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Award-winning for a reason. Their attention to detail and speed of execution is unmatched in Kenya. Our brand feels premium again."
Let's engineer your next high-ROAS campaign.
Book a free 30-minute eCommerce PPC audit with our senior media team. We'll review your feed, campaigns, tracking and Merchant Center — then share a fixed-scope proposal within 48 hours.