Master SEO: Rank Higher & Drive Organic Traffic
This 8-day practical SEO training is designed to teach you how to get websites ranked on Google using proven search engine optimization strategies. From keyword research and on-page SEO to link building and Google Analytics, you'll learn how to grow organic traffic, improve visibility, and drive results — whether you're a beginner or looking to refine your skills. No coding required, just real-world techniques and hands-on practice.

Course Overview
This 8-day intensive SEO training course is designed for individuals, business owners, and digital marketers who want to master the art and science of ranking websites on search engines.
You'll learn everything from keyword research and content optimization to backlink strategies and Google Analytics — with hands-on experience using powerful SEO tools.
No coding required — just a willingness to learn and apply.
What You’ll Learn
Introduction to SEO & Keyword Research
- What is SEO? (How Google ranks content)
Types of SEO: On-page, Off-page, Technical
Understanding keywords and user intent
How to find high-converting keywords
Keyword research tools: Ubersuggest, Google Keyword Planner, SEMrush
SEO Tools & Setup
- Google Search Console setup and walkthrough
Google Analytics overview
Introduction to Screaming Frog, Ahrefs, and Moz
Setting up SEO plugins (Yoast SEO, RankMath)
On-Page SEO
- Optimizing page titles and meta descriptions
Header tags (H1–H6) usage
Image SEO and alt text
Internal linking and content structure
URL structure best practices
Off-Page SEO & Link Building
- What is Off-page SEO?
Backlinks explained (Do-follow vs. No-follow)
Guest blogging & outreach strategy
Building high-quality backlinks
Avoiding toxic/spammy links
Local SEO & Google My Business
- Optimizing for local searches
Setting up and optimizing Google Business Profile
Local citation building
Reviews and location-specific keywords
Site Load Speed & Mobile Optimization
- Importance of speed in SEO
Tools: PageSpeed Insights, GTmetrix, Lighthouse
Image compression and lazy loading
Mobile-first indexing explained
SEO Strategy & Implementation
- Creating an SEO strategy from scratch
Prioritizing tasks for faster results
Reporting SEO progress to clients/stakeholders
Final Q&A and strategy walkthrough
Certification handout + Access to resources
Course Fee & Duration
Fee: Ksh 15,000
Duration: 8 Days
Delivery Mode: Online / In-Person
Certificate Provided