Master SEO: Rank Higher & Drive Organic Traffic

This 8-day practical SEO training is designed to teach you how to get websites ranked on Google using proven search engine optimization strategies. From keyword research and on-page SEO to link building and Google Analytics, you'll learn how to grow organic traffic, improve visibility, and drive results — whether you're a beginner or looking to refine your skills. No coding required, just real-world techniques and hands-on practice.

Course Overview

This 8-day intensive SEO training course is designed for individuals, business owners, and digital marketers who want to master the art and science of ranking websites on search engines.

You'll learn everything from keyword research and content optimization to backlink strategies and Google Analytics — with hands-on experience using powerful SEO tools.

No coding required — just a willingness to learn and apply.

What You’ll Learn

  • What is SEO? (How Google ranks content)

  • Types of SEO: On-page, Off-page, Technical

  • Understanding keywords and user intent

  • How to find high-converting keywords

  • Keyword research tools: Ubersuggest, Google Keyword Planner, SEMrush

  • Google Search Console setup and walkthrough

  • Google Analytics overview

  • Introduction to Screaming Frog, Ahrefs, and Moz

  • Setting up SEO plugins (Yoast SEO, RankMath)

  • Optimizing page titles and meta descriptions

  • Header tags (H1–H6) usage

  • Image SEO and alt text

  • Internal linking and content structure

  • URL structure best practices

  • What is Off-page SEO?

  • Backlinks explained (Do-follow vs. No-follow)

  • Guest blogging & outreach strategy

  • Building high-quality backlinks

  • Avoiding toxic/spammy links

  • Optimizing for local searches

  • Setting up and optimizing Google Business Profile

  • Local citation building

  • Reviews and location-specific keywords

  • Importance of speed in SEO

  • Tools: PageSpeed Insights, GTmetrix, Lighthouse

  • Image compression and lazy loading

  • Mobile-first indexing explained

    • Creating an SEO strategy from scratch

    • Prioritizing tasks for faster results

    • Reporting SEO progress to clients/stakeholders

    • Final Q&A and strategy walkthrough

    • Certification handout + Access to resources

Course Fee & Duration

Fee: Ksh 15,000
Duration: 8 Days

Delivery Mode: Online / In-Person
Certificate Provided

Book Now