What is digital marketing?

Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.

Digital marketing, online marketing, internet marketing is a big deal these days. Internet usage has doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

How it works

Digital marketing is similar to traditional marketing in many ways. Both require you to develop beneficial relationships with customers and prospects. However, traditional marketing methods are quite expensive and do not have a wide reach like digital marketing. Digital marketing is designed to reach today’s consumers in a personal way and in various channels which make interaction easy.

Due to the advancement in technology, most consumers search the internet first before making any purchase decision.

If a customer is looking for a home or car to buy, they will first search the internet for the available solutions, the options and where to find them.

Based on online reviews, features, prices, and referral from family and friends, you make a buying decision. You will notice that your purchasing decision began online, that is why an online presence is absolutely important for all types and sizes of businesses.

For your digital marketing to work, you need to have your digital marketing strategy in front of your follower and prospects. This is done by using several digital channels where you can create relevant content to keep them informed of the latest developments in the industry and point out their pain-points and how to solve them.

You can also use social media to share the content you created then interact with them as followers and friends.

Another way to use digital channels to engage with your prospects and customers is by using SEO to optimize your content so that it shows up when someone is searching for the information you’ve provided.

Once you have the email addresses of your followers, be sure to use email marketing to make a follow up with your followers to ensure that their issues are addressed.

To build an effective digital marketing plan, you need to consider each of these steps, one at a time.

What are the common digital marketing techniques we use?

  • Social media marketing
  • Search engine optimization
  • Email marketing
  • Content marketing
  • Video marketing
  • Pay-per-click marketing
  • Conversion rate optimization

Popular digital marketing strategies we apply.

  • Your website
  • Branded assets (logos, icons)
  • Video content
  • Images
  • Written content
  • Reviews
  • Social media profiles

Reasons Why your business need online marketing.

  • To target your ideal audience
  • Offer an impressive return of investment (ROI)
  •  To track your campaigns
  • To out do your competitors 
  • You reach people where they spend their time

Digital marketing is a great opportunity for your business to grow and reach new heights. You’ll be able to run different digital marketing tactics to drive valuable results for your business.

MM digital marketing is one of the best digital marketing agencies in Kenya, we’re proud to provide our clients with the best-of-the-best when it comes to digital marketing.

If you want to learn more about the importance of digital marketing, book an appointment online to speak with our strategist about why now is the right time to invest in digital marketing. Or, contact us.