Introduction
Consumers are hungry for video content. Particularly content that is relevant to them. Targeted video that is specific to your audience’s questions or needs will drive better outcome for your business and be more useful to your them. The video content you create should hinge around who your target customer is and the content they are looking for. By increasing the usefulness and relevance of your marketing content you’ll attract more of the right kinds of people to become part of you tribe. People will align themselves naturally with your brand.
Tips for producing great content
Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use. But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there, many of us struggle to come up with simple ideas for video content that would appeal to our audience.
- Knowing your audience is vital for figuring out what your next video is going to be! Who is your audience? Gamers? You can easily do an internet search to investigate these topics for video ideas.
- A lot of social media is integrated, making reaching out to your fans even easier. Ask people what they’d like to see, or poll the audience to get some opinions about a question that’s been on your mind.
- Do you work with a team of people? Humanize your business and make it more personable by introducing your audience to the people behind it. Have them answer some fun questions or tell a story.
- Bring in an industry expert or a peer and ask them questions that would benefit your audience. Think of it as an opportunity to play the role of a news anchor.
- We all love to step inside someone else’s shoes, so share what a day-in-the-life of your business looks like. Film short clips throughout the day and compile them together.
- If you’re in the process of transforming something, whether it’s your brand, a client project, or an office renovation, consider sharing before and afters through video.
- Fans will often rave about their favorite parts of a video, which you can use to your advantage. Can you implement the same technique? How about making a video addressing comments?
Review
Producing engaging content isn’t easy. That’s why businesses agree that it’s the most challenging aspect of their marketing campaigns. But with some extra time and effort, you can figure out ways to create engaging content. It’s all about being original and separating yourself from the crowd. Produce content that’s actionable. All of your information needs to be accurate and up to date. Tell stories to capture the attention of your viewers. Make them think outside the box. Use visual elements to enhance your content. Mix up your content to keep things interesting.
Start now!
You’ve got your camera, so what do you do now? It’s time to make videos! But thinking of something new and exciting to share with your audience can be a challenge. Think deeply about your viewers and yourself and you might have an idea sooner than you think. Whatever your channel, there’s bound to be some forums out there about your topic. Which forums are the most active and what are the topics of conversation? Is there anything your fans are itching to see? Maybe that can be your next video!
