Introduction

Conversion rate optimization (CRO) and SEO are slightly connected but essentially very different strategies. CRO is concerned with how humans experience your website, while SEO is only concerned with how machines, algorithms, and Google bots interact with it. CRO and SEO focus on different stages of your sales funnel. 

Optimization for search engines happens earlier in the funnel—getting visitors to click through to your website. CRO takes it from there, visitors are here, now let’s convert them to clickers, shoppers, strollers, and subscribers.CRO always puts the customer front-of-mind. When you make a design change to your website, taking a CRO approach helps you look through the eyes of your customers, not the preferences of your web designer or your proclivities. Customer-centric decisions about design, copy, or ad placement have a better chance of increasing your conversion rate.

Here are some time-tested CRO tactics that are sure to get you the results you are looking for.

  • Earn the trust of your customers
  • Eliminate any hassles
  • Create quality landing pages
  • Attention to site speed
  • Content clarity
  • Revolve around content and action words

Design principles that boost the conversion rate of your website.

Try to strike a balance between your website’s conversion goal by optimizing your site elements and its aesthetics to come up with a design that sells. Although usability and intuition form the basis of a good design, you need to think beyond the basics and use website design to drive visitors toward your conversion.

Here are a few design principles that get visitors closer to your conversion goal:

  • Call-To- Action: Make sure your visitors identify in a matter of seconds what action is expected from them on the web page.

  • Use color theory and contrast psychology: Although choosing the color that conveys the right emotion is important, be sure to check for a color that is in perfect contrast to the background colors on your page. The whole idea about the contrast effect is to make your primary page element pop to draw visitors’ attention instantly.

  • Let directional cues point to your call-to-action: Directional cues make visitors follow the direction where they point immediately. Place your conversion goal where directional cues are guiding your visitors to improve conversions.

Perfect your customer journey.

The key isn’t just driving clients to your website, but even more importantly, getting them to stay and interact with you.